Bachelor's Programme Digital Business Management

Digitalization now affects us in all areas of life. Order a pair of shoes online, later a bag and then listen to music via streaming services. Digitalization presents companies with new challenges. By studying Digital Business Management, you will learn how to deal with digital technologies, know how to use them for companies and find new and innovative solutions. With Digital Business Management, you can prepare yourself for the challenges of tomorrow's economy.

Digital Business Management includes the design, implementation and coordination of digital projects – from online marketing to websites to mobile apps. You will learn how to deal with innovation, digital technologies and their use for companies and start-ups.

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