Book reading Adrian Dudle

'Hype' is the story of Olivier Cramer, a financial advisor who has just been fired from his employer who, inspired by two defining events - visiting a trendy fashion shop in New York and enjoying aphrodisiac cannabis - puts all his eggs in one basket to create hype. Cramer creates a very special organic product, which he wants to bring to market in a no less special way. He harnesses the power of social media by being able to count on the support of a well-known influencer. The project succeeds: the product initially triggers a famous vortex, but cannot be operated economically in the long term due to the high costs. Adversity also threatens from a completely different side...