As the sales-oriented marketing organisation of Switzerland's number one holiday destination, we live and breathe Graubünden. In close cooperation with our partners from the tourism industry in the canton of Graubünden, our aim is to attract new visitors to the region.
Graubünden is the land of the ibex. It is not only our heraldic animal and trademark, but also the star and hero of our Graubünden advertising campaign. Within a short time, the humorous commercials featuring "Gian and Giachen", the talking ibexes, have become famous far beyond the borders of Switzerland. We can look forward to more stories from the lives of two ibexes in the future!