City Brands

CITY BRANDS is a curated fashion format that brings together independent brands from different cities. The focus is not only on collections and products, but above all on the people behind them: their ideas, their way of working and the communities that shape them.

CITY BRANDS understands fashion as a cultural exchange. As a platform for encounters, learning and networking, the format creates space for dialogue between creatives, labels and visitors. This is where different urban perspectives meet, locally rooted and openly conceived.
The event will be accompanied by a varied supporting programme: live DJ sets, screen printing on site, drinks, food and relaxed summer vibes. An urban day where fashion, music and culinary delights come together and speak a common language.

CITY BRANDS is not a classic market, but a lively meeting place for all those who understand fashion as an expression of attitude, community and contemporary culture.

At the Chur edition of CITY BRANDS, local brands such as Othi, Chosen Performance and dmb will welcome you. The line-up is complemented by Swiss brands such as Septmille, Hoasen and Sinnuel.