The I.C.E. St. Moritz 2027

Concept

The I.C.E. St. Moritz is a cultural and lifestyle automotive event on the frozen Lake St. Moritz, where classic cars are both displayed and driven on ice.

Atmosphere

For one weekend, the Engadin resort turns into an open-air stage for collectors, car enthusiasts and design and lifestyle aficionados, framed by the winter alpine setting.

Highlights

- Strong focus on classic and exceptional automobiles
- Mix of static displays and dynamic driving sessions on ice
- Immersion in the sophisticated yet relaxed ambience of St. Moritz
- A distinctive identity the organisers call “Icestyle”.