Hello Betty

Film | CH 2024 | Comedy | 110 min | D | from 10 years

The year is 1956: copywriter Emmi Creola (Sarah Spale) is tasked with marketing the products of an edible oil company and invents the fictional character Betty Bossi against the opposition of her agency. The "cook and housewife of the nation" soon becomes popular and receives lots of fan mail. Many people believe that Mrs. Bossi actually exists. Emmi, who had previously been rather reserved, unexpectedly finds herself in the public spotlight. The new celebrity life as a Swiss cooking icon is exciting, but also exhausting. Emmi battles against the envy and resentment of her male colleagues at the agency and continues to try to be a loving mother and wife at home - following the example of her fictional character. Emmi becomes increasingly torn between work and family. With touching moments and subtle humor, HELLO BETTY paints a colorful picture of the customs of the time.