Alprausch is a lifestyle brand whose collections are inspired by its alpine roots and the beautiful Swiss nature. From the slopes to the streets, our collections stand out by combining fashion with functionality and Swiss tradition with a modern lifestyle. As a family business, we draw inspiration for our clothing from our daily lives, nature, our friends and the streets to ultimately create the unique Alprausch look. Authenticity and quality are qualities we particularly value. We work on this with heart and soul and live the daily Alprausch!
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