As the sales-oriented marketing organisation of Switzerland’s No. 1 holiday destination, we live and breathe Graubünden. In close cooperation with our partners in the tourism sector in the canton of Graubünden, our goal is to attract new visitors to the area.
Graubünden is the land of the ibex. It is not only our heraldic animal and trademark, it is also the star and hero of our Graubünden advertising campaign. Within a short space of time, the humorous commercials with “Gian and Giachen”, the talking ibexes, have become famous far beyond the borders of Switzerland. We can look forward to further stories from the lives of two ibexes in the future!