Graubünden Tourism

About us

As the sales-oriented marketing organisation of Switzerland’s No. 1 holiday destination, we live and breathe Graubünden. In close cooperation with our partners in the tourism sector in the canton of Graubünden, our goal is to attract new visitors to the area.

The land of the ibex

Graubünden is the land of the ibex. It is not only our heraldic animal and trademark, it is also the star and hero of our Graubünden advertising campaign. Within a short space of time, the humorous commercials with “Gian and Giachen”, the talking ibexes, have become famous far beyond the borders of Switzerland. We can look forward to further stories from the lives of two ibexes in the future!

Steinbock in Graubünden


Graubünden Tourism
Alexanderstrasse 24
CH-7001 Chur
Tel: +41 (0)81 254 24 24

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