Advertising in transition: How SMEs reach their target groups

The world of advertising is constantly changing – classic advertising is no longer sufficient to reach the desired target group. Especially for smaller companies, questions arise such as: How can I successfully promote my products and services today with limited resources? What can I do myself and where do I depend on external agencies? Digital media has fundamentally changed marketing. But classic advertising and personal communication have not become obsolete either. But which channels are really effective? How much advertising effort is necessary? And is paid advertising worthwhile or are there cost-effective alternatives that are just as effective?

At the SME Impulse, you will learn how to increase the visibility of your company with targeted strategies. Learn how to make the most of different advertising platforms and successfully win new customers even with limited resources. Experts present current trends and give tips and tricks, and using practical examples, Graubünden companies show how they use advertising successfully.

KMU-Impuls is a joint offer of the Graubünden Trade Association and the Graubünden Higher Business School. The event will be moderated by Mathias Brändli, Head of Marketing at the ibW Higher Technical School Southeast Switzerland. This will be followed by a networking aperitif. The event can also be followed via livestream.

Program
"Advertising Strategies and Advertising Opportunities", Armin Spescha (Managing Director communicaziun)
Practical example Heldstab Motorgeräte und Landtechnik AG (Hansruedi Heldstab, Managing Director)
"Are you still scrolling or are you already liking? Social media for SMEs that works" Robin Mark (CEO Rob Nicolas)
More practical examples from Graubünden companies
Moderation: Mathias Brändli, Head of Marketing at the ibW Higher Technical School Southeast Switzerland