Children’s Book.


Schellen-Ursli (A Bell for Ursli) is the most famous Swiss children’s book after Heidi. Written by Selina Chönz, the children’s book was first published in 1945 and even today is considered an indispensable addition to many Swiss children’s nurseries. 

The Story

The story of Schellen Ursli is about Uorsin – Romansh for Ursli. Ursli is left with the smallest bell to wear at Chalandamarz, the other village youths mock and tease him for this. But Ursli remembers the big cowbell that hangs in father's mountain hut. He makes his way up to the mountain hut on his own, following along a precarious path laden in thick snow. But in the morning Ursli turns up, the bell-procession starts, and who's the one leading it? Hooray! It's little Ursli, ding dong ding dong, and he's wearing the biggest bell of all!

The famous Schellen Ursli book by Selina Chönz and Alois Carigiet

Facts and Figures

  • First appearance as a children’s book in 1945 
  • Translated into 14 languages
  • Over 1 million copies sold
  • Next to Heidi, the most famous and successful Swiss picture book
  • Aside from adorning placemats, fondue caquelons, etc., Schellen-Ursli also serves as the brand for a line of organic Alpine products
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The best-known Grisons tradition is the Chalandamarz. The Chalandamarz owes its fame to the popular children's book «Schellen-Ursli». This custom is celebrated in March.

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